A lot or a little?
Parents need to know that Vlad and Niki Supermarket game is shopping game meant to promote the Vlad and Niki YouTube channel. If the age rating seems high for this kind of app, that's because it is. Its target age is preschoolers, but persistent ads and a lack of parent gate on in-app purchases make it completely inappropriate for that age range, or younger kids of any age. The app has three pay levels. The free version has a ton of third-party still and video ads that make it very difficult to play the game. A $.99 in-purchase for the no-ad version gets rid of the third party ads, but still has ads for the highest pay level, which costs $2.99 for the full version. There are also persistent pop-up requests to give the app a 5 star rating. The entire game is about going shopping, including going to the toy store to buy toys to reward the kids for being "good." There are also many incorrect or odd uses of language in the narration. And, the mom and dad take on stereotypical gender roles. For example, mom cooks and dad works with tools. The app can be set to English or Russian in the settings menu. Read the developer's privacy policy for details on how your (or your kids') information is collected, used, and shared and any choices you may have in the matter, and note that privacy policies and terms of service frequently change.